I was about to make some smart comment about the terrible sexism of this ad and how it implies a certain juvenile shallowness upon the male but then I came to my senses and realised that these are exactly the type of books I would wish to find in the book shop section labelled MEN.
I guess that 'spice' means porn, not paprika.
From Play, March 1959.Vintage Scans Mid-Century Advertising, Strumpetry & Design